Because you're focused on what the recipient did for you and your company, your message will become more customer-centric. Try to use the term "you" as frequently as possible in the letter. Specifics in handwritten letters make your message more genuine because they personalize the content for the reader. Include specific examples and details that demonstrate your appreciation for each team member or client and their unique effort. Once you've expressed your gratitude, follow up with a detailed explanation of why you're grateful. While a thank you letter isn't a direct invitation to refer your services or product, it's a gesture that represents client loyalty and appreciation, and a great start to a referral pipeline. In fact, 91% of clients say they'd give referrals-if you ask them to do so. Thank you letters are also a great way to create opportunities for referrals. We all like to feel appreciated, and a handwritten thank you note is one of the best ways to do so. After all, customer appreciation is one of the main reasons why we remain loyal to our favorite businesses. While it might seem like a simple gesture, it can really go a long way in building meaningful and long-lasting business relationships. As a freelancer who is looking to build a business or establish a personal touch in their company, expressing appreciation just makes business sense and sets you apart from those who forget to send thank you letters. Why Saying Thank You Is ImportantĪccording to research by psychologists, when people say thank you before asking for something else, the recipient is twice as likely to provide further assistance. In this lesson, we'll show you how to write professional thank you messages to help you create a more lasting relationship with your clients. Here at Indy, we aim to make freelancing simple. Thank you messages can also make your client feel appreciated, which, in return, can establish a healthy and long-lasting relationship. This can boost customer loyalty and ensure your valued clients always think of you when they need some help. As a freelancer, taking time to send thank you messages to clients can be the secret sauce that creates a helpful, professional network for future work.
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